A blind submission is a form submission that occurs on the page when the user interacts with content without first interacting with a form. The user is not aware the submission is occurring. Typically, the submission data consists of pre-populated or previously submitted information, as well as any hidden fields. This is useful when you want to record data for analytics and reporting but do not want to affect the customer journey. 


A blind submission will only be raised under the conditions as follows: 

  1. The gate must be protecting content a user can interact with 
  2. The gate must be open (see gate behaviour)
  3. The minimum user data requirements must be met 


This final point is configured at the account level, for most accounts only the email address is required. Note that form validation and mandatory fields have no impact on whether or not blind submissions will occur. 


To set up an open gate go to the relevant gate and open the gating tab where you will find a set of behaviours.


Gate Behaviour is primarily focused on configuring how a gate opens and closes i.e. when the form is shown and when it isn’t. Understanding these gate behaviour options and using them effectively can have a positive impact on UX.

Typical options include:

• This gate should always be open

• Once submitted by the user, this gate should stay open for the rest of their visit

• Once submitted by the user, this gate should stay open for subsequent visits

• Open this gate if all required fields on this form type have previously been filled out

• Open this gate if another gate in the same group has been submitted by the user

Gates that do not deliver content, such as General, Event and Webinar gates, cannot utilise gate behaviours and will never raise blind form submissions. This is because there is nothing for the user to interact with on the gate other than the form itself, and therefore no way of recording a content consumption.


Use additional criteria to determine if gates will open based on user data 

To configure this goto Settings > Forms. If active, you can specify additional criteria that, if met, will prevent a gate from opening based on user data when that settings is active on a gate. This can be combined with field rules to meet your specific requirements. 


A blind submission can only be raised on a gate type that raises a consumption event, the table below explains the behaviour of open gates. 

Gate TypeInline Gate (Open)Modal Gate (Open)
GeneralN/AN/A
DownloadGate Open message displays in the page.
Clicking download button:
- Opens downloadable file
- Content consumption event is raised
- Blind submission occurs
Clicking to open the gate:
- Download of the file is started
- Modal or Gate Open message are not shown
- Content consumption event is raised
- Blind submission occurs
VideoGate Open message displays in the page.
Video loads in the page.
When video starts playing:
- Content consumption event is raised
- Video interaction events are raised
- Blind submission occurs
Clicking to open the gate:
- Video loads in a modal overlay with Gate Open message.
When video starts playing:
- Content consumption event is raised
- Video interaction events are raised
- Blind submission occurs
RedirectGate Open message displays in the page.
Content consumption event is raised.
Blind Submission occurs.
Clicking to open the gate:
- Content consumption event is raised
- Blind submission occurs
- User is redirected to destination URL
Page gateOn page load:
- Content consumption event is raised (the page is considered content)
- Blind form submission occurs
N/A - Page gates must be used inline
Web page (framed)Gate Open message displays in the page with frame below.
When content in frame loads:
- Content consumption event is raised
- Blind form submission occurs
Clicking to open the gate:
- Gate Open message displays in modal overlay with frame below
When content in frame loads:
- Content consumption event is raised
- Blind form submission occurs
WebinarN/AN/A 
EventN/A N/A 


Each gate can only raise one blind form submission within a single page load, so for example even if a PDF is downloaded multiple times on a single page load there will still only be one blind submission. 


Need some help with open gates? Click "+New Support Ticket" above.