The Google Analytics (GA) integration app provides a simple way to access values from the GA or GTM tracking script running on your site. These values can be used in Formulayt for field pre-population, rule logic, or inclusion in custom events.


This integration does not send data into Google Analytics. If you wish to track form submissions or events in GA, you can configure this separately via the Event Management area in Formulayt—this does not require the GA integration app to be active.


What the Integration Does


Once enabled, the GA integration detects the presence of a valid Universal Analytics (ga) or GA4 (gtag) instance. When found, it extracts the following values:

  • clientId

  • userId (if set by your implementation)

  • trackingId or GA4 Measurement ID


These are made available as standard data values in the platform, and can be used like any other data source within Formulayt.


What You Need

  • A working GA/GTM implementation on the same page as your Formulayt form

  • GA/GTM must be allowed to run (e.g. not blocked by consent banners or ad blockers)


How to Use

  1. Activate the Google Analytics Integration App in your Formulayt account

  2. Use the exposed data points in rules, pre-population, or event configurations

  3. For event tracking, configure GA events separately in the Event Management area


Troubleshooting


If GA values are not being returned:

  • Ensure your GA or GTM implementation is functioning correctly

  • Confirm that tracking scripts are not blocked by browser settings or consent banners

  • Check the browser console for any errors or warnings logged by the integration

Need Help?

If you’re unsure whether GA is being correctly detected or need help configuring Event Management rules, please contact our support team.