Events can be raised through Tag Managers (e.g. Tealium, Google Tag Manager, Adobe Tag Manager) or sent directly to analytics platforms (e.g. Google Analytics, Adobe Analytics) for reporting and analytics. The target platform(s) must already be installed on the web pages where events will be captured. These events are raised separately from the built-in GatedContent.com tracking that is used to populate the dashboard and other reports within the administration area.
It is possible to insert data values from gate attributes, form attributes, query string values, field values and browser attributes. It is important that any objects that are called in the code (e.g. dataLayer) actually exist or this will cause the event to fail to fire.
Once you have finished configuring events, you can push them live using the button in the top right.
Do you have a question about the event manager or having issues? GatedContent.com is on hand, simply click "+ New Support Ticket" above.