Knowledge Base

Our enhanced reporting module allows you to gain a deeper understanding of your web conversion performance. With session tracking and channel attribution yo...

The Event Manager enables administrators to set up custom JavaScript code which will fire in response to a user's actions on a gate. Events can be r...

If you need to access the raw data for your gate activity, exporting is very simple.  First of all you will need to navigate to the gate activity report...

The are three main sources of information regarding user's interactions with gates and forms: Submission numbers in your Marketing Automation Platform...

Many ad platforms, such as LinkedIn and Facebook, utilize tracking pixels to record conversions and attribute these to a campaign for performance reporting....

Formulayt is able to pre-populate gate forms based on information already known about the user. This includes working alongside your marketing automation pl...

Many Marketing Automation Platforms (MAPs) offer the ability to identify users on your website based on them clicking a personalised link (PURL) in an email...

Formulayt has the ability to track users across multiple subdomains by utilising a cookie, and ensure that UTM values and other session details are consiste...

This glossary details key terms used through Formulayt reports. Gate load A single load of a gate on a webpage. This will normally coincide with the pa...

Want to get insight into where your submissions are coming from? Formulayt features a built in channel attribution report so you can see which channels conv...