This glossary details key terms used through Formulayt reports.
| Gate load | A single load of a gate on a webpage. This will normally coincide with the page load and is not dependent on user interaction. All gates record this event. |
| Form view | A single view, by a user, of a form on a gate. For inline gates, this is when the form scrolls into view. For modal gates, it's when the user opens the gate. Only gates with a visible form record this event. |
| Form start | This action is recorded when the user starts interacting with fields on a gate's form. For fully pre-populated gates, this event is recorded when the user submits the form. This event is not recorded by blind submission gates. |
| Form submission | This action is recorded when a user directly submits a gate's form. This event is not recorded by blind submission gates. |
| Blind submission | Blind submissions can be raised by open gates. This process is detailed in this KB article: https://cirrus1.freshdesk.com/a/solutions/articles/36000200374 |
| Content consumption | When a user downloads an asset such as a PDF or view media such as a video, a content consumption is recorded. |
| Visitor session | A single session from one visitor that included at least one gate load. This coincides with a browser session and normally ends when the user closes the browser tab. |
| Converting session | A visitor session that included at least one form submission. |
| Session conversion rate | The percentage of visitor sessions that resulted in at least one form submission. |
| Form conversion rate | The percentage of form views that resulted in a form submission. |
| Page conversion rate | The number of gate loads that resulted in a form submission. |
| Form completion rate | The percentage of form starts that resulted in a form submission. |
| Form abandonment rate | The percentage of form starts that did not result in a form submission. |
| Direct | Used in channel attribution to define traffic which has no referrer. |
| Other | Used in channel attribution to define traffic which has a referrer that is not included in the main list. |