Changing a Field Label
Every form on your website serves a slightly different purpose. Customising field labels can smooth out the customer journey by reinforcing that the user is in the right place.
There are often small differences in terminology between countries. For example, in the United States you may ask for 'zip code' but in the United Kingdom it would be 'post code'. This is sometimes ignored by marketers as it usually means creating two different fields and using different forms on different web pages. This is a problem, as although the user may be on a .com page in English, they could be anywhere in the world. Fortunately, this is an easy problem to solve with GatedContent.
Trigger: Because the country field is visible to the user and its value can be changed in realtime you will need to set this rule to run continuously.
Conditions(IF):
In this example the counties used are; United Kingdom (GB), Canada (CA) and the Netherlands (NL) which were input using the two digit ISO code in a comma separated list.
Actions(THEN):
If the above conditions are met we want to change the label of this field to 'Post Code'. You will also need to provide a translation label (e.g. PostCode) so this new label can be indexed in the translations area.
There is also an otherwise action here, this is present so that if a user changes their country to GB, CA or NL and then changes it again to a country outside this list e.g. US the label will reset to Zip Code.
